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How we helped a 6-figure coach build a scalable, sophisticated course ecosystem in 4 weeks

Shereen Hoban Case Study: The Complete Kajabi Build

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From scattered systems to a scalable, sophisticated coaching business

When Shereen first came to us, her 121 coaching business was thriving, but behind the scenes, delivery was disjointed and time-consuming.

Content was scattered across Dubsado, Google Docs, and Canva. Her email list of over 2,000 had gone quiet and despite big plans for leveraged offers, the tech buildout was still sitting on the backburner.

Shereen was ready to step into a more scalable model but needed expert implementation to bring her vision to life without sacrificing brand quality or momentum.

The Challenge

What was holding them back from scaling smoothly and showing up with confidence.

Scattered content & systems:

Key coaching materials lived across multiple platforms, making delivery fragmented and unsustainable for scale.

Time constraints & delivery fatigue:

With a diary full with client sessions, finding time to implement new tech and design assets was unrealistic.

Unclear tech ecosystem:

Managing Flodesk, Leadpages, and considering Kajabi created confusion and complexity that hindered growth.

Inactive email list:

Shereen’s list of ~2,000 subscribers was under-utilised, missing critical nurturing and sales opportunities.

Lack of offer structure:

The vision for three courses and a tiered offer suite was strong, but the backend to deliver it seamlessly was missing.

The Solution

We delivered our Complete Course Builder Package tailored precisely to their needs:

End-to-End course creation:

Mapped out and structured three signature courses (each 4–6 modules), designed sleek workbooks, and built engaging drip-fed delivery schedules.

Kajabi ecosystem build:

Consolidated all offers, email marketing, and funnel inside Kajabi, retiring third party tools like Flodesk and Leadpages – saving both time and future subscription costs.

Scalable offer structure:

Built a clear three-tiered offer ladder (self-paced, group add-on, premium 1:1 access), maximising upsell opportunities while maintaining premium brand positioning.

Quick implementation & accountability:

With a focused timeline and streamlined communication, we moved from planning to launch in 4 weeks, without overwhelm or delays.

The Results

A streamlined course suite, a clean Kajabi backend, and the freedom to scale without burnout.

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Three beautifully branded courses, fully loaded and ready to sell.

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A centralised, sophisticated Kajabi backend that supports scale effortlessly.

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Time freedom regained: Shereen now focuses on what she loves (coaching and content creation) - not tech and admin.

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Clear, structured offers designed to move buyers through the customer journey with ease.

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With a focused timeline and streamlined communication, we moved from planning to launch in 4 weeks, without overwhelm or delays.

Meet Kirsty: Membership and Online Course Setup Expert For Coaches

Hi, I’m Kirsty Spain, Founder of KS-VA

As a tech enthusiast and course setup expert for coaches, I’m passionate about digital tools, especially the ones that create true business leverage.

My team and I specialise in done-for-you course setup, membership site implementation, and tech support for online coaches who are scaling with digital products.

Whether it’s Kajabi, ThriveCart, or Kartra, we help you cut through the tech confusion and build scalable offers that run smoothly behind the scenes, so you can focus on growth, not glitches.

Ready to transform your scattered content and ideas into a seamless, scalable business?

Let’s build your course ecosystem that sells while you live your life.

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Kirsty Spain - course and membership expert

About

Work With Us

5Kajabi Setup
5ThriveCart Setup
5Tech Expert Masterclasses
5Tech Audit
Resources

Portfolio

The Blog

Follow us on socials
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