How Grooming Goddess Academy launched with 15% conversion and zero tech stress
Karen Fisher, The Grooming Goddess Academy – Membership set up and Tech Retainer
Launching with Confidence and Clarity
Karen Fisher, Founder of Grooming Goddess Academy, an online membership for dog groomers who want to build better businesses and charge their worth.
Karen had already built an engaged Instagram following and uploaded her first Kajabi module — but she was feeling overwhelmed by the tech setup, unsure about her launch funnel, and didn’t want the member journey to feel clunky or confusing.
The Challenge
Karen came to us because, like many course creators and membership owners, she had:
Limited tech knowledge and little interest in spending hours figuring it out
A desire to automate the backend, without losing the personal connection her brand is known for
Duplicate email marketing systems (Kajabi + MailChimp) causing confusion
A need to streamline the customer experience — from webinar registration to paid membership access
An ambitious timeline to launch Grooming Goddess Academy with live webinars starting January
She didn’t just want a pretty website. She wanted a launch plan, a seamless member journey, and the peace of mind to focus on her community.
The Solution
With our Kajabi Launch NOW package we structured the project with a clear, step-by-step timeline, ensuring every moving part was aligned ahead of launch day:
A 45-minute kickoff call to align on strategy
Full audit of her Kajabi setup, domain connection, and brand consistency
Creation of membership sales page, webinar opt-in page, checkout page, and community setup
Uploading and structuring membership content for launch
Set up webinar funnels, reminder sequences and automations
Migrated her MailChimp list into Kajabi
Set up tagging and segmentation for future pricing changes
Welcome emails, abandoned cart emails, and customer journey automations
2 weeks of Slack support during launch and cart open for real-time support
The Results
Within just one month of implementation:
15% conversion rate from webinar attendee to membership sale (industry benchmark for cold audiences is often 2–5%!)
Seamless customer experience from sign-up to content access.
Clean, professional branding across all touchpoints, helping position Grooming Goddess Academy as a serious, high-value membership from day on.
Stress-free, supported launch with real-time Slack support — no last-minute scrambles or tech emergencies.
3 live webinars across a 2 week period to promote the membership - each doubled as a high-value training and an organic sales event.
Even with limited tech experience, Karen felt confident showing up live — because all the backend was handle
Snapshots from the backend that
What Kirsty gave me most was Time!
“I started using Kirsty Spain – VA services in late November 2024, to help with the launch of my online membership; “The Grooming Goddess Academy”.
Investing in a VA has been the most influential decision in my launch going smoothly. And investing in the right VA for me, Kirsty, has been a game changer.
She knew exactly what I needed to do, to enable my launch to look professional and run seamlessly for me and more importantly my clients and new members.
From landing pages, sales pages, webinar funnels and all the planning that goes behind each element, Kirsty had the initiative to see areas I needed to work on, and also the know-how to make each part of my new business look cohesive and ultimately successful.
Easy to communicate with and happy to discuss any areas I was unsure of, Kirsty guided me in the technical side of my launch, without taking my autonomy or decision making role as the business owner.
What Kirsty gave me most was Time! The time I saved trying to design web pages, transfer email lists, set up links, automate email sequences, could be spent more wisely creating my content and serving my clients.
Problems arise in any online business, that even the most experienced entrepreneur can’t anticipate, from links not working, or even small glitches here and there. Having a VA who can sort these issues in half the time that I could, meant that my new members were none the wiser and my new business impressed from the start.
Kirsty and her team have proved indispensable and I will continue to use them going forwards to support my online business. I can’t recommend her enough and encourage anybody sitting on the fence about hiring a VA to contact Kirsty.”
Meet Kirsty: Membership and Online Course Setup Expert For Coaches
Hi, I’m Kirsty Spain, Founder of KS-VA
As a tech enthusiast and course setup expert for coaches, I’m passionate about digital tools, especially the ones that create true business leverage.
My team and I specialise in done-for-you course setup, membership site implementation, and tech support for online coaches who are scaling with digital products.
Whether it’s Kajabi, ThriveCart, or Kartra, we help you cut through the tech confusion and build scalable offers that run smoothly behind the scenes, so you can focus on growth, not glitches.
Behind the Scenes of More Coaching
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