She built the lead magnet. We built the logic, without automation overwhelm.
Valentina Nadalini, VN Creative Media – Funnel Audit and automation implementation
How we rebuilt Valentina’s Kajabi setup with smart segmentation, call-booking automations, and low-ticket offers so leads convert by intent.
Valentina is a paid media strategist running Meta ads for e-commerce and lead generation brands. She’d already built a solid lead magnet and email foundation inside Kajabi but the backend logic (tagging, segmentation, the “what happens if…”) hadn’t been fully mapped out.
And when you don’t know what happens if someone clicks, books, ignores, or waits… you don’t trust your own funnel.
Leads were coming in, but the journey wasn’t intentional. There wasn’t clear segmentation based on behaviour. Booking a call didn’t trigger one experience, while not booking triggered another. It worked but it wasn’t working strategically. And without that clarity, long-term nurture and consistent conversions become guesswork.
The Challenge
A funnel that was nearly there but missing the pieces that make it perform:
Lead magnet + thank you page + short email sequence existed, but no segmentation
No clean journey for “booked a call” vs “didn’t book a call”
A 7-day booking incentive she couldn’t confidently track or trigger
Sales page still sitting outside Kajabi (leftover from ActiveCampaign days)
No clear newsletter system (broadcasting to everyone felt messy and misaligned)
Low-ticket digital products ready to sell but nowhere intentional to place them
Wanted confidence that if something broke, she’d know what to do
The Solution
We focused on building a funnel that Valentina could actually trust and maintain.
Full funnel optimisation + full logic mapping: we mapped out the entire journey from opt-in → nurture → call booking → newsletter OR low-ticket offer. This was built so Valentina could clearly see what happens at every decision point.
Proper segmentation + tagging inside Kajabi: We created clean tags to separate all stages of the journey:
Call booking automation (Calendly → Kajabi): We connected call bookings via Zapier so Kajabi add tags to a contact when they book, removes them from the nurture sequence immediately and routes them into the correct next step
Nurture sequence rebuild: We built a longer nurture flow with clear CTAs to book a call, a timed incentive window and logic that checks booking behaviour and routes accordingly
Low-ticket digital product pathway: We set up products so Valentina could sell individual resources and a bundle option. We built the funnel so non-call bookers are offered a “try this instead” option that still keeps them warm and moving forward
The goal wasn’t to build something flashy, it was to create a clean, minimum viable funnel that guides people clearly, whether they book, browse, ignore, or wait, while converting in the background.
Newsletter system (that doesn’t blast everyone): We created a reusable newsletter template in Kajabi, built a clean “main newsletter” list/tag so only the right people receive broadcasts and created segments so the right people received the right content.
The Results
An intentional, functioning funnel that Valentina could actually trust and maintain.
A segmented email list and tagging automations that segment people based on what they actually do
A funnel that monetises the “not ready yet” leads instead of losing them
A clean, minimum viable funnel that guides people clearly, whether they book, browse, ignore, or wait, while converting in the background.
“I’d absolutely recommend Kirsty to anyone looking to build or refine their funnel inside Kajabi.”
Working with Kirsty on my Kajabi funnel was a really great experience.
I had already built parts of the funnel, but what was missing was the deeper logic and structure behind it. Kirsty went into every detail and helped map the entire journey so everything actually works together in a clear and intentional way.
What I really appreciated was how she managed the project. She broke everything into manageable steps with clear weekly tasks, which made what could have been an overwhelming project feel very doable.
She was also incredibly patient and responsive. Any time I wasn’t sure about something, she was quick to explain, jump in to fix things, or help me move forward.
I’d absolutely recommend Kirsty to anyone looking to build or refine their funnel inside Kajabi.
– Valentina Nadalini
Meet Kirsty: Membership and Online Course Setup Expert For Coaches
Hi, I’m Kirsty Spain, Founder of KS-VA
As a tech enthusiast and course setup expert for coaches, I’m passionate about digital tools, especially the ones that create true business leverage.
My team and I specialise in done-for-you course setup, membership site implementation, and tech support for online coaches who are scaling with digital products.
Whether it’s Kajabi, ThriveCart, or Kartra, we help you cut through the tech confusion and build scalable offers that run smoothly behind the scenes, so you can focus on growth, not glitches.
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